Huicho Domínguez, an uneducated, womanizing family man with two children in working-class Mexico, wins the grand prize jackpot ("el premio mayor") in the national lottery. He and his family subsequently move into a large mansion and attempt to adjust to the newfound fame and customs associated with the upper class. Huicho begins to fill his mansion with flamboyant items of bad taste, and wastes his money shamelessly. The arc of the storyline revolves around him finding a way to balance the seductive aura of his recent wealth - and the beautiful gold-diggers that appear in his life - while not losing the love of his life, his wife Rebeca.