For thirteen weeks, Rob Vanoudenhoven picks up unsuspecting people everywhere and presents them with the choice: get out and call a real taxi or... ride along and earn money! Not surprisingly, almost everyone chooses the second option. During a ten kilometer ride, Rob asks his passengers ten questions. He can condone one wrong answer, but with a second wrong answer he mercilessly throws the occupants out on the street empty-handed. Wherever he is at that moment. Between the questions, Rob naturally takes the time to get to know his guests better. His typical humor is never far away.