From 1983–1987 the events aired live on closed-circuit TV under the National Wrestling Alliance (NWA) banner. Beginning in 1987, the events started airing live on pay-per-view TV while still under the NWA banner. In November 1988 Jim Crockett Promotions sold its assets to Turner Broadcasting System, which rebranded the company as World Championship Wrestling. Beginning in 1991 and lasting until 2001, the pay-per-view events were promoted under the WCW banner. In 1998 and early 1999, PPV events were promoted using the WCW/nWo brand.