Ira is a wayward 30-year-old Muscovite who does not recognize the rules and foundations of modern society. Throughout the season, she easily breaks the fourth wall and openly discusses with the viewer everything that worries her. Topics for thought and soul-searching are completely different: from mortgages and night runs to the refrigerator to cleaning the apartment and the influence of feminine pads on the population of fur seals. And okay, cats. Not everything is in order in Ira’s personal life either. She dates the hysterical screenwriter Sergei, but the woman’s explosive nature does not allow them to be together all the time, so the couple regularly quarrels.