Walk through the intricacies of Brazilian politics through the troubled daily life of Jorge dos Santos Cavalcanti, a rising star of Brazilian political marketing. Cold, calculating and extremely vain, the political consultant – as he prefers to be called – does not allow himself to be carried away by passions or the heat of the moment. But while diving headfirst into the campaign of his clients, Jorge Cavalcanti watches his personal and family life collapse, sometimes because of his absences, sometimes because of his difficulties in dealing with affective and emotional issues.