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Denver Mill
• • BBC Two
•
Alex Polizzi is called to an unusual family firm in dire need of help: Denver Mills, a working windm... Di più Alex Polizzi is called to an unusual family firm in dire need of help: Denver Mills, a working windmill in Norfolk. Just before Alex arrives, a tragedy has struck. Three of the sails have crashed off the windmill, leaving the Abel family absolutely bereft. A business already in trouble has just hit rock bottom. Alex finds a business that does not know what it is, with the site comprising of the windmill itself, a tea shop, gift shop, function room and rental cottages. She also finds a family that, although passionate about milling flour, are clueless about how to run a business. Relationships have also started to implode, with mother Lindsay not knowing anything about their finances and son-in-law Duncan angry that the family care more about milling than money. Alex has a huge challenge on her hands. She needs to get the family focussed, and fast. Identifying that the shop and the cafe are profitable ventures, she gets the family to concentrate on those areas. Realising that they are underselling their high-quality produce, she takes them to hamper producers Forman and Field to learn how to package and sell their local produce properly. She also takes them to historical site branding experts Imagemakers, to help give Denver Mill a new cohesive brand identity. Most of all though, Alex needs to give the family their confidence back so they can continue after she has gone. She helps them set up a farmers market at the Mill to showcase the new improved Denver Mills and its produce. But has Alex done enough to save the business, and can a family like this ever develop the business sense needed to survive?
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