A variety show hosted by the pop idol group Kis-My-Ft2. In each episode, the seven members of Kis-My-Ft2 attempt to prove their “coolness” instead of, as the title suggests, unappealing (*Busaiku means ugly or unappealing in Japanese). The guys get a scenario in which they have to film a short clip on how to handle the situation while looking cool. Situations include topics such as “how to give an end-of-date kiss while looking cool” or “how to flutter a girlfriend when saying goodbye,” etc., then they get ranked according to coolness by 100 random girls who are not particularly fans of Kis-My-Ft2.