A documentary series that asks important questions about life, celebrates the broad perspective, curiosity and inquisitiveness through encounters with children and social experiments, imparts life skills and empowerment to viewers and motivates them to act. In each episode, Udi and Aviad go out for a "research" about an important area in the world of children and ask why it is good. Each episode examines several aspects of the topic in order to give viewers an informed and broad answer at the end of the episode. The research is conducted through documentary encounters with children, through a social experiment and through interactive games with the viewers when everything is wrapped up in funny "standup" conversations full of humor between Udi and Aviad.