The plot develops around the life of Enrique de Martino, a successful, attractive and mysterious businessman, whose greatness is framed by a dark and well-kept secret. In contrast is Beatriz Almazán, a woman with a generous heart and dedicated to her family. The paths of Enrique and Beatriz intertwine in a surprising way, guided by what they believe to be a coincidence orchestrated by destiny. Without expecting it, a love arises between them that will change Enrique's plans, making him discover that the strongest curse is love.