Based on the podcast "StartUp" from Gimlet Media, Alex Schuman embarks on the adventure of starting his own company. Having already found success professionally, as a radio journalist, and personally, as a husband and father of two, Alex isn't satisfied just coasting along and decides to quit his job and start over on his own terms. He quickly learns that building his own business isn't going to be as easy as he thought, but the payoff will be rewarding.