Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, was a British children's entertainment TV programme broadcast on Saturday mornings and early afternoons on BBC1 for 146 episodes in six series between 1976 and 1982. It was ground-breaking in many ways: by being live, being nearly three hours in length, and using the phone-in format extensively for the first time on TV. The show was hosted by Noel Edmonds with Keith Chegwin, John Craven and, from 1978, Maggie Philbin. Also featured was Posh Paws, a stuffed toy dinosaur. Edmonds once explained that his name was actually spelt "Pohs Paws", because that is Swap Shop backwards as suggested in the phone in by 5 year old Duncan Beck.