The show is about a family dairy. After the president dies violently, his three daughters take over the company. That goes with ups and downs, because unexpectly the three sisters, with all their worries and conflicts between them, are given the management of the factory. Roos de Wit, the oldest sister, is married with Gert and with him two teenagers, the brave Olivier and Paula the spoiled brat. Floor de Wit, the middle sister, is cynical and business wise she has a love-hate relationship with the brilliant businessman Daan van Doolen like them a capricious intriguer and born seducer. Frédérique de Wit, the youngest sister, is remarkable for its riotous behavior but also very creative. Soon also dive the lover of their stepmother Beth, businessman Roy Geertse, and later their supposedly dead mother