The Launch is the exciting and groundbreaking new series spearheaded by music mogul Scott Borchetta, who has already made an incredible mark on music history thanks to his role as the founder of Big Machine Records and being the man responsible for discovering Taylor Swift. Each episode will feature five exciting musical acts from across Canada, with cameras on hand to follow their journey to the studio, where they receive invaluable guidance from A-list musical mentors, including Boy George, Alessia Cara, One Republic’s Ryan Tedder, Sugarland’s Jennifer Nettles, pop star Fergie, singer-songwriter Julia Michaels and more. The mentors will be working with some of the most exciting emerging artists in Canada, with the final 30 performers hand picked out of 10,000 hopefuls.