The show revolves around the leads Krishna Dubey, an aspiring doctor and Radhe Lal Shukla, an "aspiring lover". Radhe lives in Kanpur. He belongs to a rich illiterate family. Shukla family holds big businesses. Radhe's uncle Shuklaji has faced much humiliation from the society for his illiteracy. Shuklaji instead of educating himself and his family wants to get an educated wife for Radhe, wishing that she answers all his societal enemies. Radhe gets the news that his uncle has fixed his marriage in neighboring town, Malihabad with the district topper Krishna, and he becomes happy with it. Shuklaji termed her as Radhe's "trophy wife".